Health Promotion Proposal Essay - 2036 Words

1. AIMS AND OBJECTIVES Aim :To empower first time mothers who choose to breastfeed, to initiate and sustain breastfeeding exclusively for at least 3 months. This aim is appropriate to the identified health need of empowering the first time mothers by offering them active breastfeeding support, because, by helping the mothers to acquire skills the practitioners are using their own power(power-over) to help the first time mothers gain power (power-from- within).( Laverack 2009) Health promotion is enabling people to gain control over their lives. ( World Health Organisation 1986, in and Naidoo and Wills 2009). This aim is appropriate for the first time mothers who choose to breastfeed because it has been established that first time†¦show more content†¦People with high self esteem are motivated towards healthier living while those with low self esteem have limited control over their behaviour(Elwes and Simnett, 2004). Health promoters who work with this model seek to boost people’s self esteem and life skills before they can be ready to change(Green and Tones,2008).The model suggest that health related choices are influenced by psychological, social and environmental. Health action model is concerned with increasing the control people have over their lives which according to Laverack (2009), its empowerment. Unlike the Health belief model, the Health action model considers more important how people feel about themselves(Ewels and Simnett, 2004). Another useful model that explains the different stages in behaviour change was developed by Prochaska and DiClamente,(1984). Transtheoratical model is rooted in research and draws understanding from psychological theories.(Ewles and Simnett2004) The premise of this theory is that change is a process and not an event, and that people often relapse or fall back into their old patterns of behaviour before successfully reaching the maintenance stage where the new behaviour becomes the norm. The theory also acknowledges that people must ultimately change themselves, it must be their ownShow MoreRelatedA Health Promotion Proposal Is Based On The Health Belief Model ( Hbm )813 Words   |  4 PagesThe theoretical framework of this health promotion proposal is based on the Health Belief Model (HBM). HBM is one of the most commonly used theories to analyze the feasibility, barriers and perceptions of a person in adopting interventions aimed at health promotion and disease prevention (Ki m, Ahn, No, 2012). The four main constructs of the HBM are perceived susceptibility, perceived barriers, perceived benefits, and perceived severity (Yazdanpanah, Forouzani, Hojjati, 2015). MotivationalRead MoreHealth Promotion Program Proposal On Lyme Disease Prevention1634 Words   |  7 Pages Health Promotion Program Proposal on Lyme disease Prevention My health promotion program will focus on Lyme disease. My state-Maryland is number one in the list of top ten states for Lyme disease in United States. According to Physicians Now (2016), Although there were fewer cases of Lyme disease reported in 2012 than in previous years, the illness is still more common in Maryland than in many other states. There were 1,113 confirmed cases and 538 suspected cases in 2012, according to the CentersRead MoreEssay on Midterm Questions6765 Words   |  28 Pagesscored questions and 15 pilot questions on a weighted amount of the seven responsibilities. 2. 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There are many definitions of health, one of which is the WesternRead MoreSynthesis Of The Knowledge And Skills Acquired During Semester Graduate Nursing Core And Specialty Curriculum Content842 Words   |  4 Pagesup by evidence-based medicine. Evaluate current health policy and legal and ethical considerations in addressing the health promotion and disease prevention of a target population. All the classes have touched upon healthy policy and legal and ethical considerations in addressing health promotion and disease prevention. The health promotion class went into more detail and really broadened our knowledge on the importance of health promotion so patients can avoid devastating, and even fatalRead MoreThe American Nurses Association ( Ana ) And The Health Ministries Association1272 Words   |  6 PagesThe American Nurses Association (ANA) and the Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, and respond to distress regarding the practice beliefs and the values of a faith community. The FCNRead MoreThe American Nurses Association ( Ana ) And Health Ministries Association1364 Words   |  6 PagesThe American Nurses Association (ANA) and Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, and respond to distress regarding the practice beliefs and the values of a faith community. The FCN emphasesRead MoreThe American Nurses Association ( Ana ) And The Health Ministries Association Essay1474 Words   |  6 PagesIntroduction The American Nurses Association (ANA) and the Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, and respond to distress regarding the practice beliefs and the values of a faith communityRead MoreCoping In Mental Health885 Words   |  4 PagesWorking in the field of mental health, I have come to realize that mental and behavioral illness is common and almost everyone is affected in the United States. Caregivers offer service to people who are not capable of performing or going through their daily routines or activities because of their physical disabilities or an illness (Gouin, Estrela, Desmarais, Barker, 2016). A coping system for dealing with mentally ill patients vary from one f amily to another for different of reasons. There haveRead MoreHealth Care Delivery Model : Transitional Care Essay1395 Words   |  6 Pagesthe transition can be challenging for both the patient and family members, therefore, the need for PN (Chase-Ziolek, 2014). Although introduced recently in the health care delivery model, transitional care has some elements of care provided by FCNs among faith communities (Breisch, et al., 2013; Peterson, Atwood, Yates, 2002; Ziebarth Miller, 2010). For instance, the FCN can help in facilitating change related to increased knowledge on disease management. Consequently, awareness can be extended

Children Development 3-5 Years Free Essays

3 – 5 YEARS PHYSICAL DEVELOPMENT Buttons/unbuttons own clothing, cut out simple shapes, draw a person with head, trunk and legs, walk on a line, aim and throw ball, hop on one foot, form letters; write own name, colour in pictures, completes 20-piece jigsaw, skip with a rope, run quickly and able to avoid obstacles, throw large ball to a partner and catch it. Run, jump, begin to climb ladders; can start to ride tricycles; try anything; is very active. INTELLECTUAL DEVELOPMENT Understand concepts like grouping and matching, identify parts of a whole, draw, name, and briefly explain pictures, actively seek information. We will write a custom essay sample on Children Development 3-5 Years or any similar topic only for you Order Now Tell their full name and age, show awareness of past and present, play with words, mimicking and creating sounds, and make rhymes, point to and name many colors, understand order and process, draw a person with detail, learn both by observing and listening to adults’ explanations. Begins to notice differences in the way men and women act. Imitate adults. Continue to learn through senses. Begin to see cause-and-effect relationships. Are curious and inquisitive. LANGUAGE DEVELOPMENT Retell a story (but may confuse facts) Combine thoughts into one sentence Ask â€Å"when? â€Å", â€Å"how? † and â€Å"why? † questions. Use words like â€Å"can,† â€Å"will,† â€Å"shall,† â€Å"should,† and â€Å"might†. Combine thoughts into one sentence. Refer to causality by using â€Å"because† and â€Å"so† Follow three unrelated commands. Understand comparatives like loud, louder, loudest. Understand sequencing of events when clearly explained. Listen to a long story. EMOTIONAL DEVELOPMENT Seem sure of self. May not obey limits, tests rules, and often says no. Need freedom with limits. Self-assured, stable and well-adjusted. Like to be around mother and like to be at home. Like to follow rules. Like being given jobs to do. Can wait for their needs to be met, can feel secure when in a strange place away from their main carers, are less rebellious and use language rather then physical outbursts to express themselves. May have imaginary fears and anxieties. Project their own experiences onto dolls and toys. Show awareness of their own feelings and those of others, and talk about feeling. Similar essay: How Different Types of Transitions Can Affect Children How to cite Children Development 3-5 Years, Essay examples

Strategy of an Organisation

Question: Expalinhow to managethe strategy of an organisation. Answer: Introduction Managing the strategy of an organisation is an essential activity of the management. The paper has been developed to conduct a strategic analysis of Nintendo. Nintendo is a consumer goods producing company of Japan, established in the year 1889. Currently, the company has a large range of product portfolio that supports the demand of the consumers includes gaming devices such as Wii U and Wii, Nintendo 3DS as well as Nintendo DS and games including Super Mario, Pokmon, Donkey Kong and Metroid (https://www.nintendo.com/, 2016). Nintendo has been identified as the world largest video gaming company with its latest technology and innovative products. Its principle competitors and products are Sony's PS4 and Microsoft's Xbox (Adam Hartung, 2016). The study has indentified the problems faced by the company such as expiry of product lifecycle and inadequate strategy to compete. Along with that, the immense competition in the market and changing taste of the consumers has created issues for the company to carry on its growth (https://www.nintendo.com/, 2016). The report will focus on strategic direction of Nintendo which include analysis of external environment using PESTEL and Porters five forces. The internal environment will be analysed through VRIO, SWOT and other Strategic analysis. In order to overcome the strategic problems, necessary strategic changes have been recommended that are required to achieve the missions, vision and objectives of the company. Mission, vision and objective statements Nintendo has aimed to become the leading company of the electronic gaming console industry. The company is strongly committed to their target demographics to provide best products and support assistance in services. Best product manufacturing and marketing is another vital corporate mission of the organisation. Meanwhile, the organisation has truly committed towards the market customers providing products with highest quality. Along with that, the one of the primary missions of Nintendo is to deal the customers attentively to improve the customer services and product services. Moreover, the organisation has identified the responsibility committed towards the employees so that the human resources can establish commitment and enthusiasm to provide excellent support services (https://www.nintendo.com/, 2016). High quality product manufacturing and best product services can be identified as the main agenda of the vision statement. By listening to the target customers closely, the brand h as wanted to establish a unique stage for the customers. Primarily, in the next couple of years, the electronics manufacturing organisation has promised to take maximum market shares from the competitors such as Sony Corporation to become the leader of the pack (Barney and Hesterly, 2006). In terms of current objective statement, new technological advancement and innovation in electronic products have been identified as the key factors to success of the organisation. Arguably, at the present business scenario, the mission and vision statement are not smart enough to support the objectives and business goals. To motivate the subordinates, the organisational management must step forward providing significant business training to achieve the targets. Also, to put the focus on the objectives, clear and unique goals must be identified to support the business. As a result of the scenario, the current vision statement can be changed according to the objectives of Nintendo.Currently, there are some issues in the financial status as some of the mission and vision statements have remained underperformed. Nintendo should establish new mission statements: "Innovate high-quality and unique entertainment products and provides value services accessible to universal.", and the mission statement comes along with the company's vision statement: "Bringing people closer together." make it more powerful, compelling and memorable when communicating with employees Macro Environmental analysis An environmental analysis is required to observe the factors that are creating different issues for the Nintendo to grow in the current business scenario. A PESTEL analysis and Porters five force analysis has been presented in this section to analyse the market factors and industry in which Nintendo is operating. PESTEL Analysis A PESTEL analysis has been presented for Nintendo herein below:Political Factors: It is important to note that the political instability in different countries have made it difficult for the company to carry on with its current strategy. There is a need of flexible strategy that will help the company overcome the political burdens (Porter, 2008). The changes in the tax rates and trading policies have created problems for the company. Hence, the political factor can be identified as a threat for the international business environment.Economic Factors: A financial downturn can be evident in the world economy that has created problem for the company to carry on with its present strategy (Ficklscherer et al., 2016). The financial downturn has resulted in low income of the people that reduced the sales of the company. Hence, the current economic factor acts as threat for the company.Socio-cultural Factors: The changes in the cultural factors and taste of the consumers have led to increase in the demand for electronic products. Hence, it provides the electronic manufacturers with an opportunity to grow its business with a product differentiation strategy (Plow and Finlayson, 2011). Technological Factors: Developing technology acts as a boon as well as curse for the electronic manufacturers. It helps the producers to create innovative products as well as supports the competitors to develop substitute products that provide Nintendo with high level of competition (Ficklscherer et al., 2016). Hence, the technological factors act as a threat to the international electronic industry.Environmental Factors: The changes in the environmental regulations have made it mandatory for the producers to imply corporate social responsibilities to have a competitive advantage in the market (Plow and Finlayson, 2011). Hence, it increases the expenditure of the companies operating in the global electronic industry.Legal Factors: The companies operating in the electronic industry needs to meet several legal obligations related to production of electronic products. Some of the major legal obligations are Consumer Protection Act, Environmental legislations, proper licensing and others. Hence, it acts as threat to the global industry (Ficklscherer et al., 2016). Porters Five Forces Porters five forces analysis has been presented below to observe the current situation of the industry in which Nintendo is operating:Buyers Bargaining Power: The buyers bargaining power is high in the market because of availability of huge number of electronic goods producing companies in the market. Hence, the company faces a huge competition in the market (Plow and Finlayson, 2013). There is a need of product differentiation and competitive pricing policy that will help the company to carry on its growth in the market.Suppliers Bargaining Power: There are a huge number of suppliers in the electronic products industry that reduces the power of the suppliers. Hence, the company can shift from one supplier to another to minimise its cost of production and have competitive advantage in the market (Huang et al., 2015).Threats of current Rivalry: Looking into the statistical figures of the electronic industry, it can be seen that there are a huge number electronic producers in the marke t that sell innovative products at a lower price (Kim, Lee and Shin, 2015). Hence, the threats from current rivalry in high in the electronic industry.Threats of Substitution: The threat of substitution for Nintendo is high because of the presence of low grade Chinese and Japanese products in the market (Plow and Finlayson, 2013). Along with that, Sony is a major competitor of Nintendo that produces play station and gaming consoles. Threats of new entry: The threats from new entrants is medium because any company entering the electronics market need a huge investment to compete major companies like Nintendo and Sony (Kim, Lee and Shin, 2015). Capability analysis Value Chain Analysis The value chain analysis of Nintendo has been segmented in two different sections such as demand fulfilment and demand generation. In case of demand fulfilment, inbound logistics, operations and outbound logistics have been followed. The inbound logistic performs materials handling, warehousing and controlling the inventory. Packaging, assembling and conversions have been done in operations (Ouzrout et al., 2009). Finally, order processing, shipment and delivery have been done in outbound logistics (Plow and Finlayson, 2011). Demand generation segment includes marketing and sales and after sales service have been promoted to create significant development. Effective marketing and services have boosted the business structure of Nintendo. The support activities of value chain include procurement, technological development, human resources and modern infrastructure to show the strengths. A value chain model has been presented below:Managing the strategy of an organi sation is an essential activity of the management. The paper has been developed to conduct a strategic analysis of Nintendo. Nintendo is a consumer goods producing company of Japan, established in the year 1889. Currently, the company has a large range of product portfolio that supports the demand of the consumers includes gaming devices such as Wii U and Wii, Nintendo 3DS as well as Nintendo DS and games including Super Mario, Pokmon, Donkey Kong and Metroid (https://www.nintendo.com/, 2016). Nintendo has been identified as the world largest video gaming company with its latest technology and innovative products. Its principle competitors and products are Sony's PS4 and Microsoft's Xbox (Adam Hartung, 2016). The study has indentified the problems faced by the company such as expiry of product lifecycle and inadequate strategy to compete. Along with that, the immense competition in the market and changing taste of the consumers has created issues for the company to carry on its grow th (https://www.nintendo.com/, 2016). The report will focus on strategic direction of Nintendo which include analysis of external environment using PESTEL and Porters five forces. The internal environment will be analysed through VRIO, SWOT and other Strategic analysis. In order to overcome the strategic problems, necessary strategic changes have been recommended that are required to achieve the missions, vision and objectives of the company. Mission, vision and objective statements Nintendo has aimed to become the leading company of the electronic gaming console industry. The company is strongly committed to their target demographics to provide best products and support assistance in services. Best product manufacturing and marketing is another vital corporate mission of the organisation. Meanwhile, the organisation has truly committed towards the market customers providing products with highest quality. Along with that, the one of the primary missions of Nintendo is to deal the customers attentively to improve the customer services and product services. Moreover, the organisation has identified the responsibility committed towards the employees so that the human resources can establish commitment and enthusiasm to provide excellent support services (https://www.nintendo.com/, 2016). High quality product manufacturing and best product services can be identified as the main agenda of the vision statement. By listening to the target customers closely, the brand h as wanted to establish a unique stage for the customers. Primarily, in the next couple of years, the electronics manufacturing organisation has promised to take maximum market shares from the competitors such as Sony Corporation to become the leader of the pack (Barney and Hesterly, 2006). In terms of current objective statement, new technological advancement and innovation in electronic products have been identified as the key factors to success of the organisation. Arguably, at the present business scenario, the mission and vision statement are not smart enough to support the objectives and business goals. To motivate the subordinates, the organisational management must step forward providing significant business training to achieve the targets. Also, to put the focus on the objectives, clear and unique goals must be identified to support the business. As a result of the scenario, the current vision statement can be changed according to the objectives of Nintendo.Currently, there are some issues in the financial status as some of the mission and vision statements have remained underperformed. Nintendo should establish new mission statements: "Innovate high-quality and unique entertainment products and provides value services accessible to universal.", and the mission statement comes along with the company's vision statement: "Bringing people closer together." make it more powerful, compelling and memorable when communicating with employees. Macro Environmental analysis An environmental analysis is required to observe the factors that are creating different issues for the Nintendo to grow in the current business scenario. A PESTEL analysis and Porters five force analysis has been presented in this section to analyse the market factors and industry in which Nintendo is operating. PESTEL Analysis A PESTEL analysis has been presented for Nintendo herein below:Political Factors: It is important to note that the political instability in different countries have made it difficult for the company to carry on with its current strategy. There is a need of flexible strategy that will help the company overcome the political burdens (Porter, 2008). The changes in the tax rates and trading policies have created problems for the company. Hence, the political factor can be identified as a threat for the international business environment.Economic Factors: A financial downturn can be evident in the world economy that has created problem for the company to carry on with its present strategy (Ficklscherer et al., 2016). The financial downturn has resulted in low income of the people that reduced the sales of the company. Hence, the current economic factor acts as threat for the company.Socio-cultural Factors: The changes in the cultural factors and taste of the consumers have led to increase in the demand for electronic products. Hence, it provides the electronic manufacturers with an opportunity to grow its business with a product differentiation strategy (Plow and Finlayson, 2011). Technological Factors: Developing technology acts as a boon as well as curse for the electronic manufacturers. It helps the producers to create innovative products as well as supports the competitors to develop substitute products that provide Nintendo with high level of competition (Ficklscherer et al., 2016). Hence, the technological factors act as a threat to the international electronic industry.Environmental Factors: The changes in the environmental regulations have made it mandatory for the producers to imply corporate social responsibilities to have a competitive advantage in the market (Plow and Finlayson, 2011). Hence, it increases the expenditure of the companies operating in the global electronic industry.Legal Factors: The companies operating in the electronic industry needs to meet several legal obligations related to production of electronic products. Some of the major legal obligations are Consumer Protection Act, Environmental legislations, proper licensing and others. Hence, it acts as threat to the global industry (Ficklscherer et al., 2016). Porters Five Forces Porters five forces analysis has been presented below to observe the current situation of the industry in which Nintendo is operating:Buyers Bargaining Power: The buyers bargaining power is high in the market because of availability of huge number of electronic goods producing companies in the market. Hence, the company faces a huge competition in the market (Plow and Finlayson, 2013). There is a need of product differentiation and competitive pricing policy that will help the company to carry on its growth in the market.Suppliers Bargaining Power: There are a huge number of suppliers in the electronic products industry that reduces the power of the suppliers. Hence, the company can shift from one supplier to another to minimise its cost of production and have competitive advantage in the market (Huang et al., 2015).Threats of current Rivalry: Looking into the statistical figures of the electronic industry, it can be seen that there are a huge number electronic producers in the marke t that sell innovative products at a lower price (Kim, Lee and Shin, 2015). Hence, the threats from current rivalry in high in the electronic industry.Threats of Substitution: The threat of substitution for Nintendo is high because of the presence of low grade Chinese and Japanese products in the market (Plow and Finlayson, 2013). Along with that, Sony is a major competitor of Nintendo that produces play station and gaming consoles. Threats of new entry: The threats from new entrants is medium because any company entering the electronics market need a huge investment to compete major companies like Nintendo and Sony (Kim, Lee and Shin, 2015). Capability analysis Value Chain Analysis The value chain analysis of Nintendo has been segmented in two different sections such as demand fulfilment and demand generation. In case of demand fulfilment, inbound logistics, operations and outbound logistics have been followed. The inbound logistic performs materials handling, warehousing and controlling the inventory. Packaging, assembling and conversions have been done in operations (Ouzrout et al., 2009). Finally, order processing, shipment and delivery have been done in outbound logistics (Plow and Finlayson, 2011). Demand generation segment includes marketing and sales and after sales service have been promoted to create significant development. Effective marketing and services have boosted the business structure of Nintendo. The support activities of value chain include procurement, technological development, human resources and modern infrastructure to show the strengths. A value chain model has been presented below: Tough Market Competition: Identifying the current scen ario of the market, Nintendo has faced significant market competition from competitors such as Sony and Microsoft. Latest gaming consoles launched by the competitors have captured the maximum market share from the organisation (Hilman, 2015). Latest Technology in Gaming Industry: Modern technology in the gaming industry has been another issue in business model. As the technology has been updated on a regular basis, the life-cycle of the products has been shortened very fast (Lapersonne, 2013). Therefore, it creates problem for the gaming console manufacturing company like Nintendo. Lack of Innovation: On the other side, the RD team of Nintendo has failed to launch net set of innovative gaming software or consoles to beat the competitors products. Therefore, the business sector of the company has shrunken notably in the recent couple of years. Proposed strategy Porters Generic Strategy In order to create competitive advantage in the market, Nintendo must identify cost focus in the narrow market whereas in terms of broader perspective product differentiation will be evident based on Porters Generic Strategies. Meanwhile, the company will follow business level strategy as there is still an opportunity to stabilise its position in the industry (Eldring, 2009). Hence, the company does not need any corporate level strategy such as merger and acquisition. In the Appendix D, Porters Generic Strategies for competitive advantage has been shown. Through the identification of existing scenario of Nintendo, the cost of the products must be increased to penetrate the segment markets at a robust pace (Thompson, Strickland and Gamble, 2008). By focusing on the product cost, the organisation should identify alternative ways to manage cost of manufacturing so that latest gaming consoles can be offered to the target demographics at an affordable price range for narrow time frame. On the other hand, in broader perspective, the RD team of the organisation needs to invent some unique gaming consoles and software that can set a new trend in the upcoming future (Cohen, 2006). Such advanced decision making must required additional financial funding to promote differentiation. In order to identify the success of the proposed strategy, the organisations position and market share must be analysed. By targeting the prime customers for the products, effective sales target can be promoted to be achieved (Pearson, 2009). On the other hand product differentiation can provide new objectives at the broader market perspective. As the current market of the gaming consoles has significant demand of latest gaming software, the organisation can utilise the opportunity to improve the sales and net income (De Kluyver and Pearce, 2009). Currently, innovation is a key challenge for the business of the company. Hence, product differentiation may provide the edge over the current situat ion. The best selling provide can supply the profit margin required by the organisation for success. Acceptability The latest strategy must be utilised promptly to understand the effect on the sales of the products. Meanwhile, the success rate of the strategy must be described to the management to meet the expectations of the stakeholders. Through the identification of standard procedure of the strategy, a list-to-do must be developed to analyse the risk and reward (Lapersonne, 2013). Moreover, the strategy must identify the level of competitive advantage to be drawn through this move. The critical factors and advantage of the product differentiation strategy will certainly help the organisation to recover the lost pride in the upcoming business environment. Feasibility Nintendo has a good market research and development team capable of developing innovative ideas and products. Though the company is passing through financial downturn, it can apply for new loans to invest on product development. It can hire new talents and buy new ideas from the market (Ghamari, 2010). Hence, the product differentiation strategy with a focus in narrow market segment is the suitable strategy to maintain its growth and achieve its mission, vision and objectives. Conclusion and recommendations Analysing the strategic scenario of Nintendo, it can be seen that the company needs a product differentiation focus strategy to achieve its mission, vision and objectives. A product differentiation for the segmented market will help the company to fight the immense competition against Sony. Along with that, the company needs to invest capital on research and development to produce innovative product. It can focus on developing new products other than gaming consoles to seek growth in the market. The new products will help the company to achieve competitive advantage in the market and have a better market positioning. For instance, the new product category may include Real-time strategy video games that can be played via personal computers. Such gaming products can open up new market for the company. Furthermore, the company has announced the release of new NX console by March 2017 to support the business. Herein, The Verge has been utilised tactically by the organisation to promote i nnovative products such as Power Glove, Wii U Gamepad, Beam Gun, Wii Nunchuk Controller and Wii U Pro Controller for additional business development in the target market. The latest Nintendo products will certainly create a market sensation to establish the market authentication within the gaming console industry. References Adam Hartung (2016) Pokmon GO': How Nintendo Beat Sony And Microsoft By Using Trends| Forbes. Available at: https://www.forbes.com/sites/adamhartung/2016/07/15/pokemon-go-how-nintendo-beat-sony-and-microsoft-by-using-trends/#2fc35160669fBarney, J. and Hesterly, W. (2006). Strategic management and competitive advantage. Upper Saddle River, NJ: Pearson/Prentice Hall.Bresser, R. and Powalla, C. (2012). Practical implications of the resource-based view. Zeitschrift fr Betriebswirtschaft, 82(4), pp.335-359.Cardeal, N. (2012). Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage?. Afr. J. Bus. Manage., 6(37).Cohen, C. (2006). Evaluation learning circles: A sole proprietor's evaluation capacity-building strategy.New Directions for Evaluation, 2006(111), pp.85-93.De Kluyver, C. and Pearce, J. (2009). Strategy. Upper Saddle River, N.J.: Pearson/Prentice Hall.Eldring, J. (2009). Po rter's (1980) generic strategies, performance and risk. Hamburg: Diplomica Verlag.Ficklscherer, A., Stapf, J., Meissner, K., Niethammer, T., Lahner, M., Wagenhuser, M., Mller, P. and Pietschmann, M. (2016). Testing the feasibility and safety of the Nintendo Wii gaming console in orthopedic rehabilitation: a pilot randomized controlled study. Archives of Medical Science.Financials.morningstar.com. (2016). Growth, Profitability, and Financial Ratios for Nintendo Co Ltd ADR (NTDOY). [online] Available at: https://financials.morningstar.com/ratios/r.html?t=NTDOYregion=USAculture=en_US [Accessed Aug. 2016].Ghamari, J. (2010). Conceptualization of Competitive Advantage and Sustainable Competitive Advantage, the Question of Diversity. SSRN Electronic Journal.Hashai, N. and Delios, A. (2012). Balancing growth across geographic diversification and product diversification: A contingency approach. International Business Review, 21(6), pp.1052-1064.Hilman, H. (2015). Significance of Studying Pr oduct Diversification, Geographic Diversification, and Their Interaction Impacts for Malaysian Companies: A Literature Review. Asian Social Science, 11(10).Huang, K., Dyerson, R., Wu, L. and Harindranath, G. (2015). From Temporary Competitive Advantage to Sustainable Competitive Advantage. Brit J Manage, 26(4), pp.617-636.Hutzschenreuter, T. and Horstkotte, J. (2012). Performance effects of top management team demographic faultlines in the process of product diversification. Strat. Mgmt. J., 34(6), pp.704-726.Kim, S., Lee, J. and Shin, K. (2015). The impact of project management assets on the VRIO characteristics of PM process for competitive advantage. IJPQM, 15(2), p.153.Lapersonne, A. (2013). Managing Multiple Sources of Competitive Advantage in a Complex Competitive Environment. Future Studies Research Journal: Trends and Strategies, 5(2), pp.221-251.Marketwatch.com. (2016). Sony Corp. ADR. [online] Available at: https://www.marketwatch.com/investing/stock/sne/financials [Access ed Aug. 2016].Morningstar.com. (2016). NTDOY Nintendo Co Ltd ADR PINX:NTDOY Stock Quote Price News. [online] Available at: https://www.morningstar.com/stocks/PINX/NTDOY/quote.html [Accessed Aug. 2016].Nintendo.com. (2016). | Nintendo - Corporate Information | Corporate Mission and Philosophy. [online] Available at: https://www.nintendo.com/corp/mission.jsp [Accessed Aug. 2016].Nowakowski, J. (2015). Evaluation for Strategy Setting. American Journal of Evaluation, 6(4), pp.57-61.Pearson, G. (2009). Strategy in action. New York: Prentice Hall.Plow, M. and Finlayson, M. (2011). Potential Benefits of Nintendo Wii Fit Among People with Multiple Sclerosis. International Journal of MS Care, 13(1), pp.21-30.Plow, M. and Finlayson, M. (2013). Potential Benefits of Nintendo Wii Fit Among People with Multiple Sclerosis. International Journal of MS Care, 15(S1), pp.13-23.Porter, M. (2008). Competitive strategy. New York: Free Press.Thompson, A., Strickland, A. and Gamble, J. (2008). Crafting an d executing strategy. Boston: McGraw-Hill/Irwin.Valentin, E. (2013). Five Lethal Product Development and Diversification Traps. Journal of Product Brand Management, 2(2), pp.48-58.Wexler, A. and Wexler, S. (2014). The Compulsive Gambler Working in the Gaming Industry. Gaming Law Review, 8(2), pp.103-105.