Social Media Has A Huge Influence On Consumers ...

My recommendations for Trivgao is to take for advantage of social media. Social media has a huge influence on consumers’ purchasing decisions. Trivago should use Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr, Instagram, Flickr, and Vine etc. to influence consumers. Trivago can use these sites to advertise, to connect with customers, promote, and redirect the consumers’ to their site. Trivago can used these sites to motivate and influence consumers’. Trivago can also use these sites to engage with consumers’ and ask for feedback and reviews from the consumers’. Trivago can use the positive reviews as a way to promote their company. Trivago can use the feedback from the consumers’ to learn what the consumers’ like and dislike about their site. Trivago can use this data to enhance their position. Communication is an important element in the marketing mix. The key is to develop communication with the consumers’ by usi ng social media. This is just one tool that Trivago can implement into their marketing mix. Also Trivago needs to target their consumers with the appropriate message. For example: Trivago may when the emphasize spring break promotions to college students. Therefor Trivago will need to develop a campaign to target these specific consumers during a specific timeframe. Then Trivago can uses social media to blast this specific data to their desired target market. After all social media is very influential on the consumers’ purchasing decision. TrivagoShow MoreRelatedSocial Media on Consumer Buying Behaviour1107 Words   |  5 PagesTO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminatingRead MoreFashion Blogging is Big Business1657 Words   |  7 Pageskind of social media, so there are lots of messages going around the blogs and on consequence around the world. The main activity of bloggers is to tell the readers what they like, what their opinion about a product is, why they like it, or why they don’t like it. This is the influence. They add â€Å"personal and human style† to the brands and products they are posting about. This â€Å"personal and human style† cannot be reached by the brand as good as by the blogger, because the blogger is a consumer too.Read MoreOnline Consumer Behavior1714 Words   |  7 PagesOnline consumer behavior Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the BM shopping due to the fact that there is no physical presence of goods, from other standpoint internetRead MoreThe Relationship Between Advertising Models And Consumer Behaviour996 Words   |  4 Pagesmodels and consumer behaviour has been studied via two main techniques: quantitative techniques, which employ and seek to develop mathematical models of consumer behaviour, and qualitative techniques using a variety of techniques derived from the psychological and social sciences. The stimulus-response model (Figure 1) (Kotler, 2008) explains how consumers respond the marketing efforts and other stimuli. For the reason that companies use various marketing activities to attract and influence the consumer’sRead MoreBuying Behavior of Blog Shoppers1325 Words   |  5 Pagesthe buying behaviour that occurs in other forms of social media. As stated before, blogs can portray several different forms of marketing that appeal to the consumers. Written from an unbiased point of view, consumers tend to put more weight into the opinion of other consumers than they would in other forms of advertisement such as banner ads or PR statements. The marketing efforts that can be found in blogs can have a huge impact on a consumer and therefore on the buying process in itself. (SolomonRead MoreCelebrity Endorsement On Consumer Behaviour1619 Words   |  7 Pagesaffects of celebrity endorsement on consumer behaviour. I am also going to be looking at celebrity endorsement and the affect it has on consumption in the retail industry. 2. Main Research Question Does Celebrity Endorsement Influence Consumer Behaviour and Purchasing Decisions? 3. Example Relevant sub-questions †¢ Examples of when consumers have been influenced by a certain celebrity or icon, to determine the consumption of a product. †¢ How celebrity endorsement has affected sales statistically throughRead MoreMarketing And Its Effect On Consumer Food Choices Essay1711 Words   |  7 PagesDecisions are one of hardest choices a person has to make daily. People have to make decisions on various things in life. Companies must make decisions about developing their businesses on a higher level by using different marketing strategies. We as people probably do not realize that we using marketing in our everyday lives. According to Kerin and Hartley (2017), As a consumer, you’ve been involved in thousands of marketing decisions, but mostly on the buying and not the selling side (p. 4). MarketingRead MoreThe Impact Of Internet On Our Society1315 Words   |  6 PagesThe onset of the internet has caused a great impact on the society. Many social changes have occurred as a result of the vast availability of information brought about by technological advancement. For instance, one cannot sit still for even one hour reading a book before being distracted by the familiar screen of a smart phone. How we think and communicate has changed considerably from the onset of the internet which has been further increased by the arrival of social media platforms. Effects causedRead MoreNew Media Has Impacted Upon And Influenced Uk Consumers Within A Broader Global Context1467 Words   |  6 PagesExplore and discuss the extent to which new media has impacted upon and influenced UK consumers within a broader global context. (Define new media in a broad media context, determine the degree to which it has impacted upon behaviour and how it might influence consumer behaviour in a manner different to traditional media) ‘We no longer search for the news, the news finds us’ Erik Qualman - Socialnomics According to Wikipedia new media is defined as the means of mass communication though the useRead MoreHow Big Data Has On Consumers1401 Words   |  6 Pagesoften has the following four characteristics, that is to say, it has a vast volume of data, fast transferring and dynamic system of data, a variety types of data and huge value of data. As the development of big data is faster and faster, the use of it also becomes broader and boarder, like researching on customers’ preference, taking it on military use and so on. This essay will mainly discuss the influences big data has on consumers. The most obvious impact that big data bring to consumers is convenience